Softency

Software, AI and growth studio. Booking projects now

Build smarter software, brands & AI workflows

Softency is one team for everything your product needs: engineering, AI, design, video and marketing, shipped together instead of handed between five vendors.

Describe the product you're building

Web apps, mobile apps, APIs and internal tools, built with clean architecture and shipped in weekly increments.
Project overview
Sprint
0
Tasks done
0
+12
Test coverage
0 %
Task
Owner
Status
Auth service
Backend
Done
Billing flow
Full-stack
In review
Mobile onboarding
Mobile
Doing
Illustrative sample, not client data.

A website that loads fast and sells clearly

Marketing sites, stores and web apps on WordPress, Shopify or custom code, built for speed, search and conversion.
yourbrand.com
Your headline goes here
96
Speed
100
Accessibility
98
SEO
Example quality targets we build toward

Put AI to work on the boring parts

Custom AI assistants, document processing and automated workflows that connect your tools and give your team its time back.
Support assistant
Where is order #4821, and can you refund it?
Order #4821 shipped yesterday. I have drafted a refund for review.
Illustrative conversation, not client data.

Marketing that you can measure

Search, social, paid media, email and content, tied to real pipeline numbers and reported every month in plain language.
Growth report (sample)
Visits
0 k
+18%
Leads
0
+24%
Cost / lead
$ 0
Illustrative sample, not client data.
Tools and technologies we use
What we do

Everything your product needs, under one roof

Pick one service or bring the whole team. Every discipline works from the same brief, so engineering, design and marketing stay consistent.

Software Development

Web apps, mobile apps, APIs and SaaS platforms, designed to scale and easy to maintain.

Website Development

Fast, search-friendly websites and online stores that make your offer obvious and easy to buy.

AI Development

Custom assistants, retrieval systems and models built around your data and your use case.

AI Automation

Connect your apps and remove repetitive work from sales, support, finance and operations.

Digital Marketing

SEO, paid media, social and email programs managed against pipeline, not vanity metrics.

Video Editing

Promos, reels, explainers and ad creatives cut for pace, clarity and the platform they run on.

UI & UX Design

Research-led product design, from user flows and wireframes to polished, tested interfaces.

Graphic Design

Logos, brand identities, social creatives and presentation design that look like one company.

And more

Maintenance, hosting, QA, technical SEO, copywriting and product consulting. Ask us if it isn't listed.

Automate

Your tools, working as one

Most teams lose hours moving data between apps. We wire your forms, inbox, CRM, store and spreadsheets together, then add AI where it saves real effort.
AI
How it works

From first call to launch, in four clear stages

No mystery phases. You see working progress every week and approve each stage before we move on.
Step 1

Discover

We learn your goals, users and constraints, then agree scope, timeline and what success looks like.
Typical: week 1
Step 2

Design

Flows, wireframes and visual direction, tested with real people before a line of code is written.
Typical: weeks 1 to 3
Step 3

Build

Weekly sprints with a live demo each Friday, so feedback lands while it is cheap to act on.
Typical: weeks 3 to 10
Step 4

Launch & grow

Release, monitoring and handover, then ongoing support, marketing and improvements as you grow.
Ongoing
Selected work

The kind of projects we take on

Concept projects that show our approach across disciplines. Real case studies will replace these as client work is cleared for publishing.
Software · Concept
Live vehicle map, driver app and maintenance alerts for a mid-size logistics company.
Web · Concept
Fast storefront with subscriptions, bundles and a checkout built to cut abandonment.
AI · Concept
Assistant that reads past tickets and your help docs to draft accurate replies for agents.
AI automation · Concept
Reads incoming invoices, matches them to orders and posts clean entries to accounting.
Video · Concept
One hero film cut into a dozen short vertical clips for social and paid placements.
Marketing · Concept
Technical fixes, topic clusters and link outreach for a B2B software brand.
Concept work shown for illustration.

There are hundreds of agencies out there. Why Softency?

Most agencies do one thing well and pass the rest to partners. That means briefs get re-explained, deadlines slip between teams and nobody owns the whole result.
We keep engineering, AI, design, video and marketing in one team with one plan. You talk to one lead, see one roadmap and get one invoice.
One brief, one roadmap

One team, no handoffs

Designers sit with developers, and marketers know what is shipping next. Fewer meetings, fewer surprises.
To do
Reports page
Email alerts
Doing
Checkout flow
Shipped
Login
Dashboard

Weekly demos, visible progress

Every Friday you get a working build to click through, plus a short note on what moves next.
Ways to work together

Choose the setup that fits your stage

Every engagement starts with a free scoping call. Pricing is quoted after we understand the work.

Fixed project

Clear scope, clear deadline
Most flexible

Dedicated team

Your product, our people

Monthly retainer

Ongoing growth and support
FAQ

Questions we hear a lot

A marketing website often takes three to six weeks. A custom app or AI system usually runs eight to sixteen weeks depending on scope. We give you a dated plan after the discovery call.

Yes. We can join your repository and process, or take ownership of a specific part such as design, QA or a new feature.

You do. Once invoices are settled, all source code, design files and creative assets transfer to you.

We choose per project: hosted models for speed, open models when privacy or cost demands it. We explain the trade-offs and never lock you into one provider.

Of course. Many clients start with a single service such as a video edit or a landing page, and add more later.

We monitor the release, fix issues and offer support or growth retainers. You can also take it fully in-house.

Have a project in mind?

Tell us what you are trying to build or fix. You will hear back with next steps and a suggested approach.

What do you need?

Pick one and your email app opens with the subject filled in.
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